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MikeB said:
@ HappySqurriel

Now, IBM became so popular and profitable because they convinced companies (rightfully so) that more powerful and newer hardware was cheaper than highly optimized software.


But even that wasn't true, they were rather expensive. People thought they bought something outstanding (marketing). 80's IBM PCs are worth nothing and only really suitable for the trashcan nowadays, Amigas from the 80s can still be worth owning and selling.

A look at the 80s:
http://www.archive.org/details/amiga_3 (demos copy & pasting, etc)
http://www.archive.org/details/amiga_2
http://www.archive.org/details/amiga3000 (voted as best computer by professionals)

 

IBM's hardware may not have been the most cost effective, but it was much cheaper for companies to buy new hardware ever 2 years than it was to spend money trying to optimize code to add complexity to an application ...

For home use Amigas fell into an odd market where people who were looking for games and were looking for a stable platform choose the much less expensive (and far more popular) home consoles, people who were looking for high performance in their games choose PCs because of their constantly improving hardware, and people who were looking for a personal computer choose Windows Based PCs because they were what they used at work and it was easier than learning another OS.