CES 2009: Blu-Ray US adoption rate vs CD/DVD/VHS/TV/Color TV/HDTV

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pearljammer said:

irstupid said:
And what do you think the average DVD cost is? There is no way it is higher than 15. And I would be surprised if even that high. the Average person does not buy dvd's at the new release price of 18 dollars or whatever it is. There are always so many deals for dvd's out all the time and even new releases on the first week are like only 13 dollars or something. Then next week they pop back up to 18.

And I know I have not ever seen a blu ray movie under 20 for sure. And actually cna't remember seeing one under $25, but i'm sure there are.

I can't be sure, but I am think that the bulk of a movies lifetime sales come within the first few weeks. In Canada, Blu-rays are initially $29 at release while their DVD counter parts are typically $19.

But of course as you said, there are always sales. I actually bought Sweeny Todd on Blu-Ray at Wal-Mart last week for $9.97 and Space Odyssey for $16.97 (as well as a handful of others).

I'm not trying to say that blu-ray sales are sky-rocketing by any means, just that it is performing considerably better than your 'worst case scenario' assumption.

 

The bulk of a single title's sales will probably be in the first few months, yes; a large part of DVD sales as a whole come from the bargain bin.  You know, those $5 movies, the $10 triple-features, all those kind of things.  The sales may not be much for an individual title, but there are a lot of those titles.