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HappySqurriel said:

Not quite ...

The holiday season in 1999 was when DVD players started selling in a range where people were willing to pay for them; and the holiday season in 2000 was when the PS2 and the Apex Digital $99 DVD player were released which pushed DVD player sales to a new level.

Standalone DVD players were still well up there in price through the '99 holiday season, though. I did not buy my first standalone player until Spring '00 (I had previously watched DVDs on my PowerBook G3) when Sears had a decent enough Samsung player at half-price for a midnight madness sale, and it was still $200. This was after the PS2 debuted in Japan, and the format was going into year four.

I bought an RCA DVD player for a buddy as a wedding gift in Sep 2001, and that one was $249, too.