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And what do you think the average DVD cost is? There is no way it is higher than 15. And I would be surprised if even that high. the Average person does not buy dvd's at the new release price of 18 dollars or whatever it is. There are always so many deals for dvd's out all the time and even new releases on the first week are like only 13 dollars or something. Then next week they pop back up to 18.

And I know I have not ever seen a blu ray movie under 20 for sure. And actually cna't remember seeing one under $25, but i'm sure there are.