MikeB on 09 January 2009
@ Squilliam
At best I would say the adoption rate is as fast as DVD, its a games console first not primarily a player of movies.
What really matters is actual movie sales and rentals. Despite far more competition nowadays from illegal downloads this speaks volumes:
"In comparison, 'The Matrix' DVD release in 1999 - which is generally recognized as the title to spark sales of the format - sold 780,000 units in one week. The Blu-ray release of 'The Dark Knight' has more than doubled that accomplishment. "
