There are already Blu-Ray players in the $200 price range and I have seen them on sale for as little as $150 (I saw a door-crasher at $100, but don't think that was particularly representative) ... In the next 12 to 18 months you will probably start to see "No name" Blu-Ray players for under $100.
The thing I find interesting is how little demand there seems to be for Blu-Ray outside of the PS3 owners ... I remember seeing massive demand for DVD at a similar price range from (pretty much) everyone, and I haven't seen much excitement about Blu-Ray from people who don't own a PS3.







