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Squilliam said:
Number 11: Learn to make games like Nintendo, don't try to make Nintendo games.

A.) Test, test, test. Many games with great potential have fallen flat due to a lack of testing. Get your game into the hands of as many different people as you can as quickly as you can and take advantage of any insight you can get. Personal story: Someone I knew once did an advertisement for the Phantom Hourglass (DS) and the developers constantly bugged him for his thoughts on the game, they were extremely interested in how he found it. He doesn't play games at all, but it shows how serious they are about this process.

B.) Fun is as important as excitement. You can only reliably excite anyone once, but if you make a game fun they will keep coming back to it. Nintendo games may not always be the most exciting games you can play, but they are generally among the most consistantly fun games and their fans can keep coming back to them.

Excellent contribution and I took the liberty of adding it in.