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Seihyouken on 06 January 2009
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hsrob said:
vthokiesrmoo said:

no it won't.

and does sony care at this point in its consoles life cycle?

no they don't.

they do care about the net present value of their investment. Their investment has been on the market for 2 years and has nearly broken even. They will support their hardware for the next 7-8 years and end up making great profits on their original investment. Everyone will eventually want a ps3 if not now, certainly later. There will be more amazing games then most of us can afford.

end of story

They are nearly at the point of breaking even PER UNIT SOLD.  They still have an awfully long way to go before making back everything that the PS3 has cost them over the last couple of years. 

OT: I think it's more than likely and probably before the end of March.  The momentum is certainly with Microsoft and Nintendo at the moment and things are going to get worse for Sony before they get better.

You'd think that way with the way Christmas sales have been hugely in favor of 360, but the truth is that that the worse has already ended for Sony, or at the very least is about to end. Now that the Christmas rush is drying up, PS3 and 360 worldwide sales are going to fall back to being within 50,000 every week. At that point, it's no longer so much about which console is cheaper so much as which console has the bigger new releases. In that sense, both the PS3 and 360 are about even in Q1. Furthermore, Sony pretty much just has to survive through the next two months with selling the PS3 at a loss and then March comes along with the 45nm cell chip revisions where the PS3 should break about even. Then Sony just has to stay within margin with 360 sales (all the meantime making profits off of PS3 sales) until Q4 when they issue a $100 price drop along with huge releases like God of War III in America, Gran Turismo 5 in Europe, and Final Fantasy XIII in Japan. Needless to say, PS3 sales would explode, possibly as much as 6 or 7 million in two months. Now Sony just needs to make it happen.