| kanariya said: If they shut down the PS brand. The Blu-Ray will take a really hard hit from that. I doubt they will be stupid enough to do that to cause the chain reaction. They invested all those money into the PS3 and close it when it's soon to be profitable? What kind of a business mind is that? I believe SCE will be safe 85%. |
I was thinking the same thing today. However if we think about it that way, what big and unprofitable products could they stop selling which have no repercussions?
Any choice Sony makes will be bad for the short/medium-term prospects of the company, they can just hope it will help them survive the recession.
I'd still bet on them keeping the PS3, but there's a Catch 22 between not cutting the price and too low sales which can hamper future profit (look at the latest Others sales down almost 30% year-on-year). No easy answers here.
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