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One of the reasons why Sony was able to become so successful with the Playstation and later with the PS2 was (in essence) the creation of the European market for videogames; before the Playstation and Gameboy both ended up selling more than 40 Million units no system had ever sold more than 10 Million units in Europe. I think it will be interesting to see what the gaming market will be like in 2015 when 5%-10% of households in China and India can afford an inexpensive ($150) gaming system