I don't claim to be an expert in business matters, but here's what I think Stringer will do if the other Sony executives give him the keys to the castle:
- Overall re-structuring which lays off many upper management positions and increases efficiency.
- Sell Sony Ericson because it doesn't seem to be that profitable.
- Potentially sell Sony BMG or atleast beform a big amount of restructuring with more emphasis on backing artists that have are low risk to being profitable.
- Highly doubt they would sell Sony Pictures but they will probably re-structure to focus more on big franchises like Spiderman and James Bond.
- I think there will be some bit of re-focusing in regarding to Sony cameras and camcorders. They will focuse less on HD Camcorders and high quality cameras and more on entry level and mid range models. Sony Walkman will probably close. Sony TVs should actually do pretty well because Sony is on the pioneering edge of OLED tech and when this becomes more mainstream 4-5 years from now they could stand to benefit a great deal. Same goes with Bluray which will become only more and more mainstream in the next couple years.
- I also highly doubt that Sony would sell their gaming division. But a big restructuring is in order:
- Close down the following studios: SCEA San Diego, SCE Bend Studio, Bigbig Studios, and SCE Studio Cambridge
- Increased unity betwen SCEA, SCEE and SCEJ, getting rid of tasks that can be performed at one instead of all 3.
- More pressure for games that have been in development a long time to be released (Gran Turismo 5).
- Increase Ads and business partnerships in Home.
- Focuse on making the PS3 cheaper so they sell it at a small loss or break even.
- Drop the price of the PS2 as a last ditched effort to get more sales before they discontinue it.
- More focuse on downloadable games for the PSP, which has less risk than UMDs.
- Less original titles and more sequels.
- a whole new marketing strategy.
- Sony will buy Media Molecule because they are small but still make big successful games.
- They will probably back out of any third party exclusives they had been funding.
Sometimes you need a bad economy so that bad business practices get noticed and fixed and im sure Sony will be able to pull itself out of the hole and get back on its feet.
