Very good post Steve, however my research showed that there was a 26% penetration of HDTV's. I didn't do a lot of searching or checking, however I believe this could be an accurate figure. If that is just Digital TV's then there is a very big problem for the penetration of the HDTV's. I don't see Kwaad's original point, other than pushing the agenda that the PS3 and Xbox 360 have a very growing market, but to think that EVERYONE that buys a HDTV is going to buy a PS3 or an Xbox 360 is just completely nuts and your SUV analogy is a good one. I really need to dig up my other post about this... infact I will do that now. BRB