misterd on 04 January 2009
I agree that they've already started - cutting price to $199 (below Wii's), advertising heavily that it comes with 5 free (and family friendly) games (compared to Wii's 1 game), launching NXE's avatars (like Wii's Miis) and heavily promoting titles like Scene It and You're In the Movies as family party games. While they are just starting in this market and have no chance of catching Wii, it will give them good experience which they will exploit with the next console.
