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You're right Johnsobas, there are a lot of articles about it, but every single one of them refers to the original digitimes article http://www.digitimes.com/news/a20080407PD201.html, which is not very informative and only says that it "aims to increase the global share of its blu-ray products from 20 to 50%". And it doesn't actually quote Chubachi, it just has a photo of him karaoking Whitney Houstin's I Will Always Love You.

Anyway, we don't know if he actually said that, but if he did which does seem a little crazy then I guess they missed the mark. Which given that the cheapest blu-ray player I've seen in Oz is around $300 still, its not that surprisi ng it hasn't taken the market yet.

I'm not sure if blu-ray will ever be as successful as DVD, but i don't think it needs to be to make it all worthwhile for Sony and partners. Its no laserdisc, that we can say.