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There is actually a similar "burn-in" on LCD's but it is rare to happen (mostly if you do not fill the image over the entire screen for prolonged periods of time.  Burn-in on new plasmas is just as rare and their is a fix for most burn-in on plasma.  Most importantly, is your room bright (sunlight)?  Plasma's have glossy screens and have horrible reflection issues and is by far my biggest gripe with plasma sets.