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Dodece said:

I know the fanatics on these forums talk up price, but Sony should be even more concerned about the losing of exclusives. The console will sell in spite of its price, but can it do that with no third party exclusives, or less then a handful of them. Now that is a serious question. Sony should ask Nintendo how being utterly dependent on a first party lineup works in a conventional console war. The answer is that it really doesn't work. The Nintendo answer was to stop being conventional. In the middle of a generation Sony doesn't have the option to reshape what their console is, but they should be looking for unique titles to sponsor exclusively. 

That's partially the reason why Sony has been hyping BluRay and the like.  Why just get a console that plays your games when you can get one that plays your games and does X, Y, Z, etc?  The problem here is that everything short of the free online component and BluRay is being done by Microsoft and usually in a superior form.

At this point, there's little Sony can do about exclusives.  Companies desperately need to make money off of these expensive HD ventures and if a first party isn't willing to make a generous donation to their development then titles are going multiplatform because that's where the money is.