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Another thing which I am really confused about is that when I say a PS3 price cut will increase sales, some say "but it wont have the affect the 360 price cut had" why do people say that? One reason I can think of is that the 360 is cheaper but what I dont think people can get through there heads is that people actually want a PS3 but at a ceratin price, not just get the cheapest console around.

As I said, confusing stuff.