They almost certainly will do exactly that, but very frugally and conservative. Simple and reliable is their mantra. They won't throw it around just because they have it. They may be the third richest company in Japan but they have no corporate jet. Only Iwata is even allowed to travel first class and he has been know to go to Europe and return the same day to save the cost of a hotel.
But every cent they have ever made has been plowed right back into new products. They have the money and Iwata has promised that the next won't be just a HD Wii. I'm looking forward to what they come up with.
In any case, it is the one company that will give it back to gamers in some form or other. They won't piss it away on some peripheral agenda. Gaming is thier only product and has been since playing cards.
