richardhutnik on 01 January 2009
| colonelstubbs said: Not one single resistance 2 advert have i seen since the games release here in the UK. NOT ONE Sony are awful at advertising all of a sudden. Why? |
It might be Sony views itself first, and foremost, a hardware company, so they feel they need to market from they are selling a piece of equipment that has cool features. Contrast that with Microsoft and Nintendo, that are software first companies. Yes, Nintendo makes hardware, but marketing franchises, mascots and specific games, seem to be their approach. Microsoft is straight up software. So, maybe it is, when Sony feels it needs to up the efforts, it goes back to selling the PS3 has a hardware solution. Now, they are pushing the Playstation Network, with their downloading movie machine spot.
