Going multiplatform will benefit the publishers better.
Here's an example:
Gears of War 2 (360 exclusive): 3.77M to date
Call of Duty: World at War (Combined): 3.68M(360) + 2.12M(PS3) to date
Unless Microsoft will pay off the (potential) missed profits of 2 million copies (to date), multiplatform is where the money is. Also makes both camps happy. Win-win, right?







