What's selling PS3s now is basically Sony's brand name. No one else but Sony could have released a $600 system with basically no true system selling titles and have it do near as well as the PS3 has done so far. I urge everyone, do not underestimate the brand name of Sony when it comes to games. That's the reason most analysts still believe the PS3 will win it in the end. Whether that happens or not the PS3 is certain to do much better as price comes down and big beautiful games come out.