mrstickball on 29 August 2007
I would assume manufacturing of the disks, packaging, and assembling of the products.
A typical smaller-budget game can take between 7 and 10 days to reach consumers, but that's typically without CEs and the like. Oblivion was around 3 weeks (and shipped around 1.8m units during launch week). So a 4-5 week timetable to produce between 3 and 5m units is expected.
I do wonder if a truck will go "missing" and we see Halo3 copies break street dates on Ebay for $150 for a reg edition.
Back from the dead, I'm afraid.
