| colonelstubbs said: Well, that was brilliant at pointing out the obvious, good job |
But it isn't obvious to everyone. There are contributers are arstechnica still stating that the recent manufacturing cost estimates from iSuppli suggest that Sony will drop the price of the PS3 soon.
And yet clearly Sony cannot.
But if you look at the iSuppli numbers, you'll see that Sony is paying about $450 to get each PS3 to the end of its manufacturing line. Then, Sony ships the product (across the world) and gets it to a distributor, who takes a fee, and then gets it to a retailer, who takes a cut for putting it on their shelves and selling it.
Basically, Sony is still losing at least $90 per unit, and probably closer to $100 per unit. And people are calling for a price cut? This article explains that even if Sony was breaking even, they wouldn't be interested in a price cut because generating a profit is far more important than generating additional sales.
