Sony cant cut the price

[TWRoO]

Groucho said:

Infamy79 said:

Groucho said:
Guys, that "Sony loses $50 per console" guess was from iSupply... which has been known for really bad predictions in the past.

I would not be surprised if Sony made $10-20 per 80GB console right now, but you know... take that with a grain of salt. Trust in iSupply. They are much more reliable. Lol. ;)

 

Well be prepared to be surprised, Sony Europe have admitted that they are still losing money on PS3 hardware and Europe are selling the PS3 for the highest price anywhere in the world.

Lol.  Link from sometime in recent history?

 

http://www.vgchartz.com/forum/thread.php?id=53747

In that thread the link to MCV goes here:
http://www.mcvuk.com/interviews/394/Action-Station

of which the most important bit is this:
Firstly, can you give us an update on the progress made by the Sony games business this year?
Two years ago we lost $2bn dollars globally on the SCE business – we thought at the time it was a lot of money, but in perspective with things like Citibank it’s not that much. And last year we lost $1bn dollars.

Our target this year is to break even, not on a cumulative basis, but on an operating business. Our point of view from the 100 markets we work in, we have PS2 which we’re making a profit on, PSP where we also make a profit, and PS3 where, if we just look at it in Euro terms, we are in a profit on software even though we still make a loss on hardware. It’s likely we will get into profit in Europe this year. So SCEE is a solid, safe pair of hands for SCE.

(David Reeves, president of SCEE speaks the unbolded part)

So from what he is saying, it seem the European PS3 division is the nearest to making a profit, in fact he is expecting the PS3 division (HW + SW) to be making a profit before the end of this year (fiscal year), but that is PS3 as a whole, so the Hardware alone will still be making a loss even in Europe, though it is impossible to tell from Sony by how much money per console.