NJ5 on 28 December 2008
| swearitsoul said: Point is they can take it, they are a big company with lots of cash. Lowering the price is a definte option in 2009. |
They don't really have lots of cash. Not for a company of their size at least. They have $7 billion when a recession is starting. A price cut costs at least $1 billion a year, or 14% of their cash reserves.
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