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Actually, you're right, one of my two points

"most people don't build their own computers"
or
"people should only buy mac computers just after the upgrade"

Needs to be removed, depending on if we're talking about mass market appeal or appeal to nerds.


And for the $299 thing, People often say things like

"Entry Level PC: $299.00
Entyy Level Mac: $799.00"

When it is just as valid to compare

Entry Level Burger: $5.00
Entyy Level PC: $299.00 (whatever entyy is)

But this does not mean Macs are bad value, just that they don't offer a basic option (and if you just want something to word process and surf the net, then a Mac probably isn't for you, and I suggest Xubuntu)