When will people learn? It doesn't matter one wit what companies back. It wouldn't matter if every single company on earth refused to support what was most popular. The consumer was, is, and (in capitalist economies) always will be king of the market. If people won't buy it, it won't sell, plain and simple. This is why VHS only recently died, why DVD is still more popular than Blu-Ray, and why the Wii is trouncing the 360 and PS3.
This new format may have some chance of overtaking Blu-Ray, but at this point, that's not much of an accomplishment. The odds are far greater, however, that decent video-on-demand offering DVD-quality video and DVD-quality features will easily trounce both Blu-Ray and this new format. That's a way off? Yes, yes it probably is. VOD never worked miracles for pay-per-view? Pay-per-view is far from what I am suggesting; that is a prototype at best and often lacking in features which would justify using it over just buying the DVD version. Once an accessible video-on-demand service emerges with mass market pricing and valued features which existing VOD services lack, that will be the beginning of the end for disc-based movie media.
Sky Render - Sanity is for the weak.
