"Because RDM’s system is based on inexpensive red laser technology, their players are expected to sell for much less than Sony’s, which routinely sell for hundreds of dollars. The high price of Blu-ray players has been credited for the technology’s slow public reception.
The retail prices for RDM’s players and discs are expected to “equal those of the traditional DVD format, greatly undercutting Blu-ray,” said Diebel.
RDM’s technology can be implemented into existing DVD production processes through the integration of a proprietary software and firmware system. The only potential hardware modification is, “at most, the simple replacement of a single chip,” said Levich. As such, existing DVD manufacturers will be able to integrate RDM’s technology with only minor modifications to their production processes."
If it costs less than Blu-ray w/higher quailty, has no major cost for a production upgrade, and improve privacy protection, I can see this replacing Blu-ray and DVD fairly quickly. They give 2048-bit encryption and up to 1920p HD at the cost of what current DVDs are running; there is little reason to believe companies would not jump on this. A slight modification to the current DVD production processes is all they are claiming it will take.
