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Jo21 hit the nail on the head. Sony's got the games. Uncharted, Resistance and Ratchet & Clank are all just as much the huge IPs that Mass Effect, Gears of War and Banjo-Kazooie are. The only real reason why any of the former games seem less so is because the PS3's high entry price chokes the games' potential markets. Sony needs to realize that selling the PS3 at a loss is okay, if they can manage to expand the market enough that profits from software sales exceed the hardware losses. Hopefully Sony learns this in time to drop the Japanese PS3 to ¥29,980 and bundle it with the release of Final Fantasy XIII and reap MASSIVE profits from the expanded market and the strong yen.