Seraphic_Sixaxis said:
So...why did sony do it in the first place? that seems....like what Microsoft tried to do with Infinite Undiscovery and it didnt turn out so well, so what did sony do differnt that MS did... Becaus the overall sucsess of IU doesnt even come close to VII... O.o
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No... the Sony campaign was MUCH bigger.
Also, they did it because they made a deal to do it... because they could show the pretty CGI scenes and wow people.
The argreement was in place even before the game was done i believe.
I mean most FF7 ads showed like no actual gameplay.
FF7 had prime time network advertisng.
Back when Network advertising was basically everything. The thought of a game advertising on prime time network was... unheard of.
Also they got publishing rights and profits for spending all the ad money.