@Pyro
I think you'd be surprised about the number of (so called) "New" gamers who have known about videogames for a long time, and really haven't cared until Nintendo released the Wii.
@Tremble
Knowing about the "Playstation" brand and caring are two very different things.
At one point in time the Walkman was a far more dominant brand than the iPod is today, and yet no one has cared about any personal music player Sony has manufactured in a really long time. The reason for this downfall is that when people wanted MP3 players Sony pushed a Mini Disc player, and when people wanted an iPod Sony pushed a Mini Disc player with Atrac ... Sony (essentially) focused on selling what they wanted to sell rather than focus on what the consumers wanted to buy; in ways you could say that the Playstation has suffered a similar fate as the Walkman and we just don't know the extent of the damage yet.
