I think COD is the new strongest shooter franchise, COD can be milked much more then Halo can. A new COD can come out every 1 or 2 years without people complaining about milking the franchise. They can't bring out a new Halo every year, you can say a COD won't make more then Halo in a single console but add up all COD in a given time and compare to a Halo in a given time- COD will win out.
Maybe in 4 years one new halo game will be out making money but there will be 3-4 COD games out in that time frame making money. Though there are new Halo spinoffs coming out so they are finding ways to milk the franchise but those aren't the main games.
This isn't about quality but I would just address that, of course marketing will effect sales of games- that is the whole point of marketing and Halo has received one if not the biggest marketing of all games ever.
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