I live in Orlando, I used to work for Disney. Let me tell you, adults and children alike FREAK the fuck out when Mickey Shows up. More consistantly than any other character. We're talking 120k+ per day in the Orlando parks at $75 alone. Hundreds of thousands of hotel rooms. Millions on merchandise and sales of old cartoons on DVD. Kingdom Hearts, The Disney Channel, and somuch other merch keep bringing Mickey to new audiences(kids).
Bigger than Mario? I don't know in dollars, but I can tell you that millions of families with young children plan their vacations around Mickey.
I would cite regulation, but I know you will simply ignore it.







