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I would say yes, with a few provisions:

1) It would need to be cheaper than the physical media.
2) There should be a provision for a manual. Whether they email it to you as a PDF or something, or mail you one automatically.


Also, i think it would be a good idea, but with a delayed launch. Online version launches a few months later as a fair steep price reduction. When the game in stores is going from $60 to $50, it should be $30ish online. The target of this model would be going after the second-hand market. People would get the full game for a great savings by waiting... and better for the dev to get a smaller cut per game, then get nothing from someone buying it used.