Its a good question, and its sort of inevitable. In general, there are more 360 (3rd-party) exclusives than PS3 exclusives.
I think MS has more money to splash around - and it won't take more to "buy" exclusivity - for a while at least.
Also, since the 360 has more market share - and a greater % of the sales anyway- it could be a case of "release on the 360", then "consider a PS3 release" down the track.
It also depends on the online functionality - or whether the game does much that is easy to do on the 360 - yet hard on the PS3. As much as ports are always possible - its possible to design a 360 that is *hard* to port to the PS3 (memory architecture is one possible reason).
...
Its really a case by case question - if the company has an "excellent" PS3/360 multi-platform engine - then its much less likely. If they have an excellent 360 engine, and little/no PS3 tech - and its a game that would appeal to the 360 fan base - then its much more likely.
...
I guess it comes down to publishers in the end, and whether they want to spend the extra money for a x-platform release.
Gesta Non Verba
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