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The biggest cause of a £10 'price hike' in the UK this year is the merger of Game and Gamestation, which is why I never use them and never will again.

 

And thinking about it, if you make games so good and so re-playable people don't want to trade them in (COD4 / MK Wii ?) you're going to get higher sales because there are no preowned ones to buy (rather than hundreds of preowned GTA4s!)