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Sony expected PS2 owners to jump on board the PS3, but this has not happened. What we have seen due to PS3's high launch price combined with various other internal and external factors PS3 has sold less than expected which in a way is good for Sony because the losses from PS3 could be much higher than what it is at the moment.
However there is always time and things can turn around for Sony and PS3 in next few years but at the moment that is unlikely.
Where there is life there is always hope.