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For me so far it has been the ability to buy stuff over Live Marketplace on the Internet.  I thought this was going to be redundantly stupid, but it turns out I really like it.

I read articles about new stuff available for free or that looks interesting enough to purchase.  Then I hop over to XBox.com and add it to my download queue.  I then walk over to the 360, turn it on, wait for my profile to sign in, then turn it off.  The 360 then does the low power, background download.  Later in the day, when I feel like it, I just go and play the download.

What's your favorite feature so far?