Sony as a company is not so large that it cannot fail. In fact there is no such thing as a company that cannot fail given the right circumstances arise. For years Sony has not been healthy. The company had become overly diversified, and had invested heavily into areas that underperformed. This was why Stringer was brought in. He had a proven track record in regards to streamlining bloated corporations into leaner more effective entities with higher profit margins.
The notion that Sony was healthy before the economic crisis is quite erroneous. The company was getting healthier, and would have gotten healthier once it had moved beyond the previous managements doctrine of expansion through aggression. Sadly Sony was still not as healthy as one would like going into a recession. There was still much cutting to have been done, and more assets that needed to be sold.
That is why these comments are disconcerting it sounds like the old Sony mindset that prized expansion rather then restraint. That is the kind of thinking that can destroy a company. Behaving like it has the assets to continue in taking large risks is not a safe strategy. In fact its a strategy prone to blow back. All or nothing strategies are not what Sony needs now. What Sony needs to do is get healthy and robust. Not be overextending itself.
Yes Sony can go bankrupt unless its management starts to get its shit together. Now is not the time to attack. Now is the time to work on their defenses. All I keep reading from them is how their money pits need to stay in place. Now would be the time to get rid of money pits. Not to keep throwing your money down them. They should be thinking six months ahead right now, and not six years. They keep looking at the long game, and they could destroy the company in the short game.
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