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In the last two years in Europe (UK, France Belgium, Netherlands), i have seen a considerable change in store layout with regards to the different brands.
At first, the X360 had the largest display, in the best located part of the store. The PS3 was placed beside the X360, with the PS2 beside that. Somehow, in many stored in a number of countries, the Wii would be located elsewhere in the room sharing a small space with the DS. In stores there would always be a crowded patch, where you could be certain to find the Wii and DS software (i am always shocked at how many senior citizens buy DS games).

Nowadays, a lot has changes have happened as far as my anecdotal experience. Video games in general seems to take a much larger part of the room at stores that also sell CD's and DVD's.
Maybe not surprisingly, the DS has gained the most shelf space and can be found in the most prominent place in the room, though sometimes this space has to be shared with the Wii (UK , France seem to have more Wii shelf space while Belgium, Netherlands, more DS space). The X360, can now be found next to the Wii and DS, with a maybe disproportionately large shelf space (though sometimes taking the most room space in stored dedicated purely to selling games), whilst the PS3 has now been doomed to a hidden corner somewhere in the back of the room with the PS2.



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