hardcore market, plain and simple. Though they are doubling up this gen, more than previous ones, they are choosing graphics and standard controllers before family friendly entertainment every time.
But the alternative belief, which is being used as an excuse by HD owners, is that the whole Wii market is casual. If this is true then Nintendo have 100% of that market, casual is everyone therefore they have 100% market share.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
