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Ari_Gold said:
@ Montana... EA's big yearly franchises grew old ( Medal of Honor, Battlefield, Burnout, Need for Speed), hence they need to make original IPS, most of them have been pretty good actually, i loved skate, mirror edge and dead space. Activision got lucky with Guitar Hero and Call of Duty 4. But they'll eventually go the way EA is currently going, and start to make new IPs.

New EA > Old EA

 

The console market is now all but meaningless to Activision.  In their last quarter their financials were 58% of their profit was from PC alone (42% of that from WoW, 16% from other sales). Followed by 13% on Wii, 10% on DS, and PS3 and 360 fighting over the last pathetic little 19%.  If you think either of those consoles mean jack in this industry anymore you are nuts.  PS3 and 360 could drop dead tomorrow and it wouldn't affect Activision much at all.  EA, however, would instantly go out of business.  EA will die long before Activision has to change anything.