Western Publishers are struggling

[Gamerace]

I made a thread with my thoughts on this a few days ago:

http://www.vgchartz.com/forum/thread.php?id=52334

In a nutshell, Western Developers need to stop focusing so much on making high-end, high price, high risk games for the small core gamer group and focus more on mass market games. In particular the vastly under served woman's market.

And yet, they are going in the exact opposite direction. Except Activision and Ubisoft who cater to mass market or other demographics besides young men (WoW,GH, Imagine, My Coach, Petz)

Costs for HD games in particular are so high that profit margins are shrunk to almost nothing. Last gen a game could clear 1m and be highly profitable. Now it needs to make 1m just to cover costs. So a 1m seller brings in great revenue but no profit at all.