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nightsurge said:

Vizio sets are equally high in quality IMO.  I have used 2 so far, and see no difference between them and the Bravia.  My Vizio is a 120Hz, 1080p, 4-HDMI port TV.  It even comes with one HDMI cable for free.  Vizio has a great warranty and good customer service, as well.

Also, we know how much people have been choosing "perceived quality" over price these days.

 

I don't mean to rag on your choice -- if you are happy with your set, than it was good purchase for you.  But if you go to the avsforums you'll find pretty detailed distinctions between the types of panels advantages and disadvantages.  The problem you'll run into is that you'll find yourself buying a $3500 LCD set from a TV botique store (because Best Buy doesn't care the very high end models).

What you'll also discover is that every TV set and panel type has disadvantages.  Some of them have many disadvantages, some have deal-breaker (for some owners) disadvantages.  You'll find that there is differences in quality between scaler chips, there are fundamental weaknesses with certain panel technologies, etc. 

Sony's biggest issue is that they don't make their own panels.  They use Sharp panels last I researched it.  And both Samsung and Toshiba make their own and often make better ones.