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WiiStation360 said:
"Winning" second place is pointless if they lose money doing it. Sony need to balance increasing sales with making money.

 

Generally true, but not entirely.  Consider that Sony could think of it as an investment into the next generation to "pay" for more marketshare by taking a bigger loss to sell more systems.  Higher market share will mean more development and more mindshare.  If Sony loses more marketshare, they'll become nearly marginalized. 

And who here honestly thinks Sony can pull out some truly innovative hardware and make something that appeals to everyone to pull them from third place into first place?