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Torillian said:

Halo-esque marketing budget?  Are you kidding me here?

 

The game was in news lines since I don't even remember. Sony tried to push LBP really hard, it's just that their marketing was crap as usual, but the budget for all the ads and media coverage was certainly huge. Honestly, don't you remember these boards were all waving crazy for LPB months before the release? The hype was certainly on pretty same level with Halo, the only difference is that it was outside FPS crowd, not inside.