Imthelegend said:
not sure about this one. Sony is struggling and really I do not think they could afford a price cut even into next year.
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Speaking of which didn't sony just raise prices of everything other than the PS3 in Europe to help balance the difference in currency? It doesn't seem logical that they'd lower price if they could suddenly turn a small profit. That strategy would work if they were selling heavy software but they don't dominate in that department like the PS2 did. It would be better to turn a profit on hardware if that is the case then to eat it and hope to make it up in software.
Loss Leading works in a certain financial atmosphere, which we don't have right now and mostly when you are in the lead or selling heavy software to subsidize the hardware loss. Sony has neither and has a past 2 years of profit loss on their roster with the PS3. It would be physically irresponsible for them to try and continue to play loss leader and may deter investors who worry about the security of their investments.