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^^^ There is plenty of incentive for a law firm to find anyone who might meet the definition required by a jurisdiction to spearhead a class-action suit. The incentive for the firm is between 25 and 40% of the millions of $ verdict or settlement. Once they find the person, they either appeal to their desire to be altruistic (you don't want this happening to other people, do you?) or their desire to be a little famous (we'll get your name in the paper. You'll be on Larry King.) ;)