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This is probably a last minute attempt to get some PS3's off the shelves....I don't see this campaign lasting long..

They need to focus on individual games,...not "what the PS3 can do (too)"  Those 10% or so titles exclusive to the system are what are needed to help differentiate them as a product from the 360 to your Mainstream or "average joe" gamer.   This helps that idea out ...some.  But, the main reason why people will buy the PS3 in the end is to play games.



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