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frybread said:

For the record, I plan on buying a BR player next year. I have nothing against the format.

However, I'm buying it with the knowledge that it is now, and will probably stay a niche format. Historically speaking, picture quality alone has meant either failed or niche formats.

 

 

I'm not disagreeing that it isnt as major a jump as previous format changes, it is just far more than the "just a picture" argument.  I have spent quite a bit on my home theatre system to take full advantage of what is available to me.  The price to take 100% full of advantage of anything HD is in fact high, but there are various cheap alternatives that still take advantage of what HD material has to offer(you can set up an average home theatre 40-52" with a decent sound package for $1500-2500 cheapend; highend large screen full sound is quite ridiculous still but steadily falling in price).  It will probably stay a niche format but I would expect it to be far larger than any niche format previously released.  Another positive for the format is the increased security for producers to safegaurd against piracy(which may help the format).  So yes niche, but far expanded and I suspect the lifespan may be as much as 10 years before a legitimate cheap source of flash memory is used.  Also, you may want to think about buying your player sooner than later (sorry for the sales pitch) because there is a chance players may rise in price outside of EU.